Canadian Online Travel Overview
[转贴 2007-11-21 21:47:36]
Approximately C$1,925*.
*Based on currency conversion performed June 15, 2007
Executive Summary Table of Contents Methodology
PhoCusWright抯 Canadian Online Travel Overview is the first and only comprehensive and authoritative study of the online travel marketplace in Canada. Leveraging an extensive consumer survey of "online travelers" and executive interviews from across the Canadian travel industry, the report details the following:
*Based on currency conversion performed June 15, 2007
Executive Summary Table of Contents Methodology
PhoCusWright抯 Canadian Online Travel Overview is the first and only comprehensive and authoritative study of the online travel marketplace in Canada. Leveraging an extensive consumer survey of "online travelers" and executive interviews from across the Canadian travel industry, the report details the following:
- Sizing of the total travel market and online leisure and unmanaged business travel in C$ across all product segments: air, hotel, car, package, cruise and rail
- Projections through 2009 across all segments
- Coverage and segmentation of Canada's charter and scheduled flight markets
- Detailed analysis of Canada's unique online travel agency segment and its market share and trending vs. supplier Web sites
- Detailed analysis of Canada's robust tour operator market, including total size and segmentation by packaged (ITC) tours, FIT and the impact of emerging dynamic packaging
- Rich consumer profiling, shopping and purchasing behavior data, including:
- Incidence of travel
- Shopping incidence by offline and online channels by product segment
- Purchasing incidence by offline and online channels by product segment
- How much online travelers spend vs. offline travelers
- Factors that drive online vs. offline purchasing by channel (e.g. OTA vs. supplier)
- Impact of search engines
标签: Travel 
所属版块
: 旅游
: 旅游
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